Project and reform of the Rambla Cataluña Sony store. Barcelona.
Reform of the entrance to the store
Sony requested MINIM the partial refurbishment of its store of Rambla Cataluña, Barcelona.
Sony wanted to stimulate the public access to the store and provide your input of a strong, modern and attractive image. The entry was raised with walls lined in light wood, giving elegance and sobriety to the store.
Furnishing of offices in Barcelona
Transparencies on a monochromatic background
To ensure a high visual impact for Lasser´s products, Minim created an innovative exhibition concept for the leading bath screen manufacturer. The proposal included recreating a bath and painting its elements the same, bright color, so as to make the product visible despite its transparency.
Points of sale and fragrances, the renewal of the image for the presentation of the Carolina
The Puig Group requested the renewal of the image for the presentation of the Carolina Herrera fragrances at the point of sale. The project took place in two phases: first carried out the corners and then projected different displays for each of the fragrances (218 Splash, Bubble, On Ice Colours...).
A refreshing presentation
When designing a display counter for the 212 Splash fragrance, the main objective was to transmit the urban and bubbly image of the perfume bottle, which is shaped like a soda can. Developing the core idea, Minim proposed a counter that resembled a can dispenser, whose playful and interactive design encourages people to come closer and touch the product.
To coincide with the launch of the 212 Sexy Men fragrance, a modern and seductive version of the classic Carolina Herrera perfume, the Puig group commissioned MINIM to design several displays for their retail outlets. The display proposal accentuates the perfume´s elegant and mysterious image, while adding a playful element to it by incorporating mirrors to the design.
Color and freshness: feel the summer colors
In this summery version of the 212 fragrance by Carolina Herrera, the characterstic cylinder appears wrapped between two ice cubes. Following the leitmotiv of On Ice, Minim proposes a display that is shaped like a block of ice, which contains the product and evokes the function of an ice tray. The color strip that is printed on the sides includes both the warm and the cool colors of the feminine and masculine fragrance bottles, while the yellow acts as a transition between the two.